Most business schools ask at least one essay question involving self-evaluation. To give an example, you might be asked to discuss the following points : a situation in which you had significant responsibility and what you learned from it; your strengths and weaknesses in the areas of setting and achieving goals, and in working with other people; your career aspirations and why you have decided to enter an MBA program; and how you might contribute to the learning experience of others in the MBA program. Read the catalogue of each MBA program in order to see what their orientation is and to see what type of students they are looking for.
While it is essential that you answer these questions with great care and honesty, many European candidates tend to undersell rather than oversell their character, abilities, ambitions and experiences, compared to their Anglo-Saxon colleagues. Be aggressive, but remain credible!
Your application essays can play a crucial part in the Admissions Offices' decisions, so try to make your essays not only informative but also interesting to read. Therefore, as much as possible, you should refer to specific experiences and examples illustrating your character, achievements, abilities and ambitions, rather than speak about yourself or your teams in generic terms.
Each application should be typed, unless the form specifically requires it to be handwritten.